Strategic Savviness: Creativity meets know-how
Sound decision-making skills that combine an abundance of practical know-how with a keen eye for detail.
Research Minded: Analytics vs. Analytical
My academic and professional backgrounds are equally rich in methodologies of research and data collection. Interpretation of data, both formative and summative, is used for developing and monitoring the progress of goals.
Authentic + Academic: Experience works both ways
From the trenches to the classroom, every experience has shaped my philosophy of marketing through the education and application of psychology, evaluation & measurement, presentations, leadership, and logistics.
Transparency + Organization
Every project, big or small, will be outlined and tracked using a collaborative file on Google Drive. This file will house all of your designs, style guides, and action plans in one place, which you will have full access to 24/7. In other words, the file I make for you will 100% include you.
This is a big one! I respect your time and value your questions, interest, and deadlines, which is why timely communication is so important to have in a successful working relationship.